We live in a world today where only the highest earning corporations and businesses make budgets for research, and that is because of an industry-wide stigma that medium and small businesses can’t afford to do research with these larger firms. This is mostly true, but it doesn’t have to be.
You are either confident enough in your survey results to make real business decisions, or you’re just playing with software.
In providing survey research services to new clients we often come across cynicism when it comes to research statistics and honestly, I can’t blame them. With the availability and wide use of free survey software unfortunately that means there are a lot more people that do not have a solid background in research that are out there collecting information without understanding exactly what they are doing.
When I started off on my own earlier this year I was in dire need of a cleanse. For years I had worked hard for an organization that I didn’t align with on any kind of a level when it came to community responsibility or participating in the industry outside the confines of its own business walls. I figured change is inevitable anyways so I decided to give it a push instead of waiting for it.
Growth Survey Systems is a survey research organization that focuses on providing top quality service to help organizations make more informed marketing and business decisions.
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